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Non-Traditional Wedding Dress


Step into the world of non-traditional elegance with d’Italia where the bridal narrative unfolds beyond conventions in our bespoke Non-Traditional Wedding Dresses. Our custom bridal dresses stand as a testament to the unique essence each bride brings to her celebration of love. Non-traditional is not just a style; it’s a declaration of individuality. Whether it’s a bold colour palette, unconventional fabrics or unconventional silhouettes, our wedding dresses break free from the expected, allowing brides to transcend the boundaries of conventional bridal fashion.

In a world where traditions are reshaped and reinvented, our non-traditional bridal gowns empower brides to embrace their authenticity. Sequins, feathers, bold prints, or minimalist sophistication—the options are as limitless as the individuality they represent. Whether against the backdrop of an urban skyline or the tranquillity of nature, our custom non-traditional wedding dresses ensure that every bride’s journey down the aisle is a statement—a visual ode to her unparalleled love story.

Non traditional dress

d’Italia will make the exact style wedding dress or mother of the bride/groom dress you want, with custom corsetry to fit you perfectly, using the best quality silks and genuine French laces.

Intricately designed and thoughtfully crafted from the finest fabrics. Our Ready to Wear collection offers a selection of beautiful gowns for the romantic bride at heart.

Non traditional dress


d’Italia does not charge for design or for the “label”—this is where you save hundreds or thousands of dollars.

The average cost of custom-made wedding dresses – including couture and fabric – varies according to what style and fabric you choose to use:

  • Without lace, beading or embellishments $2,500 – $3,000
  • With lace, beading and/or embellishments $3,500 (average)


Cocktail/formal/ evening dresses


Women’s Suits


Mother of the Bride garment dress


How does it work?

There are no designer fees with d’Italia. Meet with a designer to sketch out your dream gown and select your very own luxurious fabrics to bring your ideas to life. You’ll get a genuine custom couture dress, made from scratch, to fit you perfectly- for a fraction of the costs. Read More

Want to try on your dream gown in store? d’Italia Collective offers a beautiful range of pre-made bridal gowns made from some of the Worlds’ finest fabrics and laces and designed right here in Melbourne. Click to discover our latest in-store collection



Obligation free consultation with our expert designers to help design your perfect dress



We work with your budget to select the perfect fabrics and laces for your dream dress



Our dedicated seamstresses will complete the design, delivering you a unique custom-made dress

Non traditional dress


The perfect non-traditional wedding dress is a sublime fusion of individuality, innovation, and self-expression. Here are key elements that contribute to the perfection of a non-traditional wedding dress:

Distinct Silhouettes: Embrace unconventional shapes and styles that defy traditional norms. Non-traditional dresses often feature bold cuts, unique drapery, or unexpected asymmetry that sets them apart.

Unconventional Fabric Choices: Opt for non-traditional fabrics that make a statement. Whether it’s velvet, silk crepe, or metallic textures, choosing distinctive materials can elevate the dress to an extraordinary level.

Unexpected Colour Palette: Break away from the white wedding dress tradition and explore a spectrum of colours. Non-traditional dresses may feature bold hues, pastels, or even rich jewel tones, reflecting the bride’s personality and style.

Unconventional Embellishments: Incorporate distinctive embellishments like sequins, feathers, or intricate beadwork. Non-traditional dresses allow for more playful and unconventional detailing, adding a touch of glamour and individuality.

Separates and Jumpsuits: Consider non-traditional bridal separates or jumpsuits for a contemporary and chic look. This modern approach provides brides with the freedom to mix and match, creating a truly unique ensemble.

Personalized Accessories: Complement the non-traditional dress with personalized accessories. Statement jewellery, avant-garde headpieces, or unique veils can enhance the overall individuality of the bridal look.

Unexpected Lengths: Explore non-traditional lengths such as tea-length or even high-low hemlines. Breaking away from the traditional floor-length gown can create a modern and distinctive aesthetic.

Modern Prints and Patterns: Integrate modern prints or patterns into the design. Non-traditional dresses may feature geometric shapes, floral prints, or abstract motifs, adding an artistic and contemporary touch.

Cultural Influences: Draw inspiration from cultural or historical elements that resonate with the bride. Incorporating non-traditional elements from various cultures can result in a dress that tells a unique and meaningful story.

Ultimately, the perfect non-traditional wedding dress is one that authentically reflects the bride’s personality, captures the essence of her love story, and defies expectations with a fresh and innovative approach to bridal fashion.










Design Your Perfect Wedding Dress Today

At d’Italia we challenge the boundaries of bridal fashion, offering a couture experience where every stitch celebrates the unique essence of the bride. Immerse yourself in the opulence of bespoke fashion, where tradition meets rebellion, and your non-traditional wedding dress becomes a symbol of your extraordinary love.