Welcome to d’Italia– where brides can experience a world of artistry and craftsmanship. Established for over 20 years, our bridal designers still continue to push the boundaries of couture design with each and every wedding dress.

Welcome to d’Italia, we specialize in creating custom wedding dresses tailored to your unique style and vision. Our expert team of bridal designers and seamstresses are dedicated to bringing your dream dress to life, using only the finest bridal fabrics and meticulous attention to detail

Indulge in the art of bespoke wedding attire. Beyond perfect fit, we craft dream bridal gowns to celebrate your most important day of style and sentiment. We don’t charge for the designer fee or the “label”, which allows you to save thousands of dollars.

Intricately designed and thoughtfully crafted from the finest fabrics. Our Ready to Wear collection offers a selection of beautiful gowns for the romantic bride at heart.

The mother of the bride deserves to look and feel her best on her daughter’s special day. A custom-made dress allows you to create a unique and personalised design that perfectly complements your individual style. With a wide range of fabrics, laces and colours available, the design possibilities are endless.

Wedding Dresses Melbourne

d’Italia is renowned for custom-made figure-enhancing gowns, exquisite veils, hand-crafted couture embroidery and timeless style. Our team of highly skilled bridal designers and couturiers work with all shapes, styles, and budgets to create a dress that is tailored to your specific needs and desires, making you feel confident, beautiful, and comfortable as you walk down the aisle.
Our Ready to Wear collection of bridal gowns features an array of styles, from elegant and classic to modern and edgy. Whether you’re looking for a ballgown, a sleek mermaid dress, or a romantic A-line dress, we have the perfect style to fit your preferences.
From the moment you step into our bridal store in Melbourne, we strive to provide a warm and personalised experience that will leave you feeling confident and excited about your bridal gown. Whether you want to work with our bridal designers to design a dress from start to finish or peruse our beautiful collection of ready-made wedding dresses, a trip to d’Italia is a must for any discerning bride looking for something truly bespoke and memorable experience.

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How d'Italia Designs Your Dream Dress

While our extensive collection provides an exquisite range of ready to wear dresses, we also offer an entirely custom made couture option for your special day. Even if you don’t have a clear picture of the dress in mind or they like different elements of different dresses that you might have seen elsewhere, we can guide you. We have a genuine passion for creating a one-of-a-kind dress for your wedding day. Our designers will incorporate your unique style and personality into the design of your bridal gown. You will have control throughout the entire process, from the first sketch to the final fitting.
designs your dream dress

Book An Appointment To Design Your Custom Wedding Dress

Start with a private appointment with our bridal designers and consultants. We’ll discuss your wedding vision, preferred fabric styles and gown silhouettes. We’ll also take your measurements and go over a few initial sketches, fabrics and laces to give you a clear idea of the overall look and feel of your wedding dress. Once we’ve finalised the fabrics and design elements of your bridal gown, our dressmakers will start working on your dress.

Bridal Couture

While our designer collection provides an exquisite range of ready to wear dresses, we also offer an entirely custom made bridal couture option for your special day.

Book an Appointment

Start with booking a private appointment without bridal designers We’ll discuss your wedding vision, budget, preferred fabrics and gown silhouettes.

Design Sketches

Once we have locked in your style we will take your measurements and go over a few initial sketches, fabrics and laces. Once we’ve finalised the fabrics and design elements of your bridal gown, our dressmakers will start working on the dress.

Creating your gown 

Our dressmakers will create a fitting planner based on your work schedules and location. We offer unlimited fittings to ensure a perfect fit.

Loved and Highly Rated by Brides All Over Melbourne

Final Fittings Before Your Big Day

Most brides prefer to come in for a final fitting 1-2 weeks before their wedding day. This way they’ll have ample time to make sure they are confident of their finished gown, from the fit to the finish. We want you to feel beautiful as you walk down the aisle on your special day.
Laura Dunstan
Laura Dunstan
I was absolutely thrilled with the service and craftsmanship provided by D’Iitalia! From the moment I stepped into the shop, I was greeted with warmth and professionalism. I had a very clear vision of what I wanted and it was brought it to life with the most stunning gown I could have ever imagined. I can't thank the team enough for making my wedding dreams come true!
Anne Rebecchi
Anne Rebecchi
We had a fun, fabulous experience. The fabric and the design experience was just what we needed. Followed on by choosing the finest dressmaker in Mary who was simply amazing.
Jessie Thamm
Jessie Thamm
What a fantastic experience I had with D’Italia. Shuchi was so helpful in fabric selection to suit my figure and the dress style, I had 3 layers of fabric, all great quality, including custom ivory coloured glass beading, which looked so beautiful, and sat perfectly. I was referred to a wonderful couturier Eva Tomala, who was amazing to work with, so friendly, professional and helpful. She made my dream dress work for my figure, offered suggestions which all paid off on the day, I loved the whole with D’Italia and Eva, everyone involved went above and beyond when I had questions or special requests and it resulted in a beautiful dress that I will treasure forever! A word of advice for anyone wanting a custom wedding dress, trust in the process and it will pay off!
Shauna Denham
Shauna Denham
The team at D'Italia were great to work with! I worked with Shuchi as my designer and she was able to bring all my ideas together to design my dream dress! D'Italia were even able to custom design my wedding fabric to be exactly what I wanted. My dress maker Dragana was also amazing with so much knowledge and experience she made the process run smoothly!
D'Italia were an absolute lifesaver in a sea of dresses that didn't quite hit the mark for me. I had a very specific vision in mind when I contacted them and Pala (my designer), alongside Vicky (my dressmaker) 100% delivered in every way. Pala helped me out with the process of putting my vision down on paper and making sure it was something that would work for me, as well as choosing beautiful fabrics that worked amazingly well. Vicky then brought my design to life, solving problems with me to make it fit me the way I wanted and ensuring my dress was perfect for my wedding day (including making sure I could dance in it properly!). I'm so pleased I found D'Italia and Vicky. Would recommend whole-heartedly!
Brandon King
Brandon King
I recently had the pleasure of working with d’Italia, and I have to say, I was absolutely thrilled with the quality of my wife's completed dress for my daughter's wedding. Every detail was expertly crafted, and the final product exceeded my expectations in every way. The staff were also incredibly helpful and professional throughout the entire process and accommodated my needs and requirements. Overall, I would highly recommend this bridal store to anyone looking for a high-quality custom-made dress. The quality of the completed dress was truly exceptional and I couldn't be happier with my experience.


d’Italia’s stock ranges from classy casual to very formal wear; bridal gowns, bridesmaids, mothers of the bride, ball gowns, formal gowns, evening wear, cocktail gowns, professional/office wear, smart casual wear, everyday wear and even resort/holiday wear. Customers are constantly impressed with the diversity of the fabric available, and know they will always find something more unique and unusual than at any other fabric store.


What makes d’Italia’s range so much more unique and exclusive than other quality fabric stores?

The answer to this lies in the fact that d’Italia operates on a completely different basis than all other fabric shops. The fabric available on the shelves is current season stock – NOT old, past seasons, out-dated remnants. As the designer stock is produced in Europe in limited quantities and will never be reproduced, it cannot be re-ordered once sold – so this makes it limited and exclusive.

d’Italia’s agents travel to Italy and France every 6 to 8 weeks to source the new up-coming seasons’ fabrics. As such, you will constantly find new and exciting stock on d’Italia’s shelves, including a good range of summer and winter weights all year around in order to cater for those travelling overseas.

Yes, of course. Small strips are handed out freely, however many customers prefer to purchase 10cm strips as they provide a more true representation where a proper colour match or pattern is important. This service is extended to interstate telephone/mail enquiries especially, however time is of the essence when it comes to whether or not the fabric would still be available for sale in the short-term future.

Not at all – the dressmakers’ experience makes them an excellent source for suggestions. Customers only need have a basic idea of what they are after, (which is worked out with d’Italia’s consultants) as the dressmakers’ studios have many fashion books and pictures to help fine-tune their ideas, plus they all store images of past creations on their computers. It is usual for them to work off the design sketches from d’Italia, and then in the process of fittings, the design is fine tuned on the body. The dressmakers make their own patterns, regardless of whether they are making something from a sketch, from a photo or copying an existing garment – so it is completely unnecessary to take patterns to them.


A design is often best left to develop on the body, which is actually what couture is. It is easy for d’Italia’s consultants to calculate know how much fabric is required for a basic design, after which you may request for a referral to a dressmaker. After the making of the garment has commenced, there are many stages where the design can be tweaked along the way – so you will end up with a completely unique and individual style, custom-made for you! Although this requires a fair amount of faith in the dressmaker’s talents, it is the most creative way to make something amazing. After having “settled in” with a seamstress by having had a number of garments made by her in the past, many regular customers eventually trust their dressmaker to help them create styles individually for them. A personal relationship develops between customer and dressmaker – one based on familiarity and understanding…

You will be assisted at the boutique with free and friendly styling and design advice – including sketching designs that would flatter you the most – and you can be measured up to calculate how much fabric you will require for your garment. Even if you only have a rough idea of what you’d like to have made, it is easy to work out how much fabric you will need so that you can secure the fabric you love.


It is very common for customers to arrive on d’Italia’s doorstep completely discouraged, as they have had no luck finding anything off-the-rack that looks adequate to meet the occasion they are planning for – even if its just simple everyday casual wear. Almost always, d’Italia can help them find the right fabric, adapt a style that would flatter them the most with that fabric, and then refer them if required to an expert dressmaker. It is always easier – and much more fun – than most expect it to be!

Appointments are encouraged for those who would like to be served with minimal interruptions and it is essential especially for brides and bridal groups to book appointments, as it is more practical to have one of d’Italia’s bridal experts allocated to help them personally (rather than on-the-spot, without an appointment, on a busy Saturday morning for example).

It is impossible to put a time on how long, because no garment is made in one stretch of time. Instead, appointments and fittings are spread out over a number of weeks – deliberately planned out into the future – so that there is no unnecessary stress involved in having to rush anything. Creation of a perfect garment takes time and care. It is for this reason that the seamstresses are booked well in advance of the events that the garments are being made for – the emphasis being on the actual month of the event – and then the appointments are planned backwards for the months leading up to the event. d’Italia’s referral seamstresses are regularly booked up to 12-18 months in advance of events.

The average cost of d’Italia custom-made garments – including couture and fabric – range from only:


Mother of the bride garment/dress 1,500+
Cocktail/formal/evening dresses from 1,500+
Women’s suits from 1,400+

Bridal gowns without French lace, beading or embellishments 2,500 – 3,000+
Bridal gowns with French lace, beading and/or embellishments 3,500+

(varies according to the speciality fabrics chosen)