Welcome to d’Italia– where brides can experience a world of artistry and craftsmanship. Established for over 20 years, our bridal designers still continue to push the boundaries of couture design with each and every wedding dress.
Indulge in the art of bespoke wedding attire. Beyond perfect fit, we craft dream bridal gowns to celebrate your most important day of style and sentiment. We don’t charge for the designer fee or the “label”, which allows you to save thousands of dollars.
Intricately designed and thoughtfully crafted from the finest fabrics. Our Ready to Wear collection offers a selection of beautiful gowns for the romantic bride at heart.
d’Italia is renowned for custom-made figure-enhancing gowns, exquisite veils, hand-crafted couture embroidery and timeless style. Our team of highly skilled bridal designers and couturiers work with all shapes, styles, and budgets to create a dress that is tailored to your specific needs and desires, making you feel confident, beautiful, and comfortable as you walk down the aisle.
Our Ready to Wear collection of bridal gowns features an array of styles, from elegant and classic to modern and edgy. Whether you’re looking for a ballgown, a sleek mermaid dress, or a romantic A-line dress, we have the perfect style to fit your preferences.
From the moment you step into our bridal store in Melbourne, we strive to provide a warm and personalised experience that will leave you feeling confident and excited about your bridal gown. Whether you want to work with our bridal designers to design a dress from start to finish or peruse our beautiful collection of ready-made wedding dresses, a trip to d’Italia is a must for any discerning bride looking for something truly bespoke and memorable experience.
While our designer collection provides an exquisite range of ready to wear dresses, we also offer an entirely custom made bridal couture option for your special day.
Book an Appointment
Start with booking a private appointment without bridal designers We’ll discuss your wedding vision, budget, preferred fabrics and gown silhouettes.
Once we have locked in your style we will take your measurements and go over a few initial sketches, fabrics and laces. Once we’ve finalised the fabrics and design elements of your bridal gown, our dressmakers will start working on the dress.
Creating your gown
Our dressmakers will create a fitting planner based on your work schedules and location. We offer unlimited fittings to ensure a perfect fit.
d’Italia’s stock ranges from classy casual to very formal wear; bridal gowns, bridesmaids, mothers of the bride, ball gowns, formal gowns, evening wear, cocktail gowns, professional/office wear, smart casual wear, everyday wear and even resort/holiday wear. Customers are constantly impressed with the diversity of the fabric available, and know they will always find something more unique and unusual than at any other fabric store.
What makes d’Italia’s range so much more unique and exclusive than other quality fabric stores?
The answer to this lies in the fact that d’Italia operates on a completely different basis than all other fabric shops. The fabric available on the shelves is current season stock – NOT old, past seasons, out-dated remnants. As the designer stock is produced in Europe in limited quantities and will never be reproduced, it cannot be re-ordered once sold – so this makes it limited and exclusive.
d’Italia’s agents travel to Italy and France every 6 to 8 weeks to source the new up-coming seasons’ fabrics. As such, you will constantly find new and exciting stock on d’Italia’s shelves, including a good range of summer and winter weights all year around in order to cater for those travelling overseas.
Yes, of course. Small strips are handed out freely, however many customers prefer to purchase 10cm strips as they provide a more true representation where a proper colour match or pattern is important. This service is extended to interstate telephone/mail enquiries especially, however time is of the essence when it comes to whether or not the fabric would still be available for sale in the short-term future.
Not at all – the dressmakers’ experience makes them an excellent source for suggestions. Customers only need have a basic idea of what they are after, (which is worked out with d’Italia’s consultants) as the dressmakers’ studios have many fashion books and pictures to help fine-tune their ideas, plus they all store images of past creations on their computers. It is usual for them to work off the design sketches from d’Italia, and then in the process of fittings, the design is fine tuned on the body. The dressmakers make their own patterns, regardless of whether they are making something from a sketch, from a photo or copying an existing garment – so it is completely unnecessary to take patterns to them.
A design is often best left to develop on the body, which is actually what couture is. It is easy for d’Italia’s consultants to calculate know how much fabric is required for a basic design, after which you may request for a referral to a dressmaker. After the making of the garment has commenced, there are many stages where the design can be tweaked along the way – so you will end up with a completely unique and individual style, custom-made for you! Although this requires a fair amount of faith in the dressmaker’s talents, it is the most creative way to make something amazing. After having “settled in” with a seamstress by having had a number of garments made by her in the past, many regular customers eventually trust their dressmaker to help them create styles individually for them. A personal relationship develops between customer and dressmaker – one based on familiarity and understanding…
You will be assisted at the boutique with free and friendly styling and design advice – including sketching designs that would flatter you the most – and you can be measured up to calculate how much fabric you will require for your garment. Even if you only have a rough idea of what you’d like to have made, it is easy to work out how much fabric you will need so that you can secure the fabric you love.
It is very common for customers to arrive on d’Italia’s doorstep completely discouraged, as they have had no luck finding anything off-the-rack that looks adequate to meet the occasion they are planning for – even if its just simple everyday casual wear. Almost always, d’Italia can help them find the right fabric, adapt a style that would flatter them the most with that fabric, and then refer them if required to an expert dressmaker. It is always easier – and much more fun – than most expect it to be!
Appointments are encouraged for those who would like to be served with minimal interruptions and it is essential especially for brides and bridal groups to book appointments, as it is more practical to have one of d’Italia’s bridal experts allocated to help them personally (rather than on-the-spot, without an appointment, on a busy Saturday morning for example).
It is impossible to put a time on how long, because no garment is made in one stretch of time. Instead, appointments and fittings are spread out over a number of weeks – deliberately planned out into the future – so that there is no unnecessary stress involved in having to rush anything. Creation of a perfect garment takes time and care. It is for this reason that the seamstresses are booked well in advance of the events that the garments are being made for – the emphasis being on the actual month of the event – and then the appointments are planned backwards for the months leading up to the event. d’Italia’s referral seamstresses are regularly booked up to 12-18 months in advance of events.
The average cost of d’Italia custom-made garments – including couture and fabric – range from only:
Mother of the bride garment/dress 1,500+
Cocktail/formal/evening dresses from 1,500+
Women’s suits from 1,400+
Bridal gowns without French lace, beading or embellishments 2,500 – 3,000+
Bridal gowns with French lace, beading and/or embellishments 3,500+
(varies according to the speciality fabrics chosen)