Where fairytales come to life
Custom & Designer Wedding Dresses Melbourne
Imagined by You, Crafted by Us.
We bring together the tradition of bridal couture with contemporary fashion to create wedding gowns as unique as you.
We craft the dress of your dreams and bring your vision to life through bespoke design and attention to detail. Designing your own wedding dress allows you full control over the style and fit of your gown. The perfect dress for the perfect day
d’Italia’s exclusive collections of wedding gowns are passionately designed and created with the finest fabrics. Our collections push the bounds of design, bringing together timeless beauty with modern elegance.
As the mother of the bride, you deserve to feel elegant and confident in your dress. Our experienced designers and dressmakers work with you to create a unique gown that reflects your personal style and is made for you.
Wedding Dresses Melbourne
The d’Italia Way.
Our bridal designers and dressmakers are committed to perfection in craftsmanship and creative innovation. We create more than custom dresses, we create art.
● Highest-quality fabrics and lace
● Commitment to couture craftsmanship
● Bespoke designs imagined by you, created by us.
● Classic to modern designs
● Size-inclusive
Our Ready to Wear collection of bridal gowns features an array of styles, from elegant and classic to modern and edgy.
As Seen In
How d'Italia Designs Your Dream Dress
Book An Appointment To Design Your Custom Wedding Dress
The Design Process
Sometimes, off-the-rack isn’t enough. Our custom-made wedding gowns allow you to create your dream dress (without the $$$ price tag). As a premier Melbourne bridal shop, we have decades of experience in creating the dress of your dreams. Let us show you how it works…
Book Your Appointment
Sit down with your personal bridal dress team in our Melbourne bridal store to unveil the possibilities of your perfect dress. We’ll chat through your vision, budget, fabric preferences and design silhouettes. At the end of your appointment, our creative team will have a full understanding of what your dream dress is.
Designers, Make It Work
Once we have locked in your style we will take your measurements and go over a few initial sketches, fabrics and laces. Once we’ve finalised the fabrics and design elements of your bridal gown, our dressmakers will start working on the dress.
Where the Magic Happens
Our dressmakers will create a fitting planner based on your work schedules and location. We offer unlimited fittings to ensure a perfect fit.Our seamstresses are located in several locations around Melbourne, ensuring your seamstress is conveniently located for you.
Loved and Highly Rated by Brides All Over Melbourne
Final Fittings Before Your Big Day
EXCELLENT Based on 282 reviews Georgia Strong2025-05-05Trustindex verifies that the original source of the review is Google. Thank you d’Italia for bringing my vision to life! From choosing my fabrics to the final fitting, this was an unforgettable process I got to share with my Mum to make my wedding dress. I had tried on dresses at other stores but couldn’t find “the one”, so decided to bring my vision to Shuchi and Mary who helped me make my dreams come true. I felt so beautiful on my wedding day, in a dress that was totally unique. I would recommend to anyone who was thinking of getting a custom made dress - enjoy the process! Thank you again! Fern Elton2025-05-05Trustindex verifies that the original source of the review is Google. I cannot recommend this place enough! From the moment I walked in, I was greeted with such warmth and genuine care. The experience of finding and creating my wedding dress was nothing short of magical. A special thank you to Mary, who brought my dream dress to life with such talent, attention to detail, and heart. She listened to what I wanted and crafted a gown that made me feel truly beautiful on my wedding day. Her passion and skill shine through in every stitch. If you’re looking for a place where you’ll be treated with love and professionalism and where your vision will be brought to life, this is it. Thank you, Mary and team, for making such a special part of my wedding so perfect! Chloe Vanderhorst2025-05-05Trustindex verifies that the original source of the review is Google. I had a beautiful experience working with Ditalia to design and make my dress. It was everything I could have dreamt of and more. The team were beautiful to work with. Not only was my dress perfect but they also turned it around in a very tight timeframe. Highly recommend. Malin Vannemyr2025-04-30Trustindex verifies that the original source of the review is Google. Designing my custom wedding jumpsuit was one of the most special parts of my wedding journey, and I couldn’t be more grateful for the experience. From the very first consultation, I felt truly heard and understood. Pala & Vicky took the time to learn about my style, my vision, and how I wanted to feel on the day—and then together we brought it all to life in the most beautiful way. Every fitting felt personal and joyful, with incredible attention to detail and craftsmanship. The final result was a jumpsuit that fit me perfectly, reflected me, and made me feel confident, comfortable, and completely bridal in my own unique way. If you’re looking for something bespoke, thoughtful, and made with love—this is the place to go. Thank you Pala and Vicky! Melissa D'Elia2025-04-11Trustindex verifies that the original source of the review is Google. Had a lovely experience with D’italia and highly recommend if you are looking to get a custom wedding dress. I had been to many stores previously and hadn’t found a dress I loved as a whole. I had liked certain elements of dresses. Shuchi and Pala helped me to design a dress that combined all the elements I loved from each dress and guide me on the right fabric selection. They were very kind and helpful. My dress maker Dragana was amazing and I highly recommend her. She is incredibly talented, kind and listened to what I wanted. Her execution was flawless and I’m so thankful I had her to make my dream dress. It was absolutely perfect and exactly what I wanted. Initially I was really nervous going into the first fitting that it wasn’t going to turn out how I envisioned but after a few minutes with Dragana I quickly realised I was in good hands- even the sample dress with the sample fabric looked amazing. The actual process was really fun and something I’m glad I did to see how the dress comes together. The only incredibly minor hiccup was that my veil that was initially ordered wasn’t quite right in terms of type of tulle used. But this was quickly rectified. The team at D’italia quickly ordered some new tulle and Dragana made a new veil for me at no additional cost. I was so thankful for this. All in all fantastic experience and highly recommend! Tiffany Powell2025-04-01Trustindex verifies that the original source of the review is Google. I have nothing but amazing things to say about D’Italia especially my designer Dragana- I went in with an exact vision and it was executed flawlessly. The whole process with Dragana was an absolute dream, she understood my vision, knew exactly what I wanted and helped make it truly magical. I went into every fitting so relaxed, we had so much fun and I trusted her whole heartedly. It was so surreal seeing my vision come together, I wish I could wear this dress every day. The extra little details Dragana added really pulled the dress together and I can’t thank her enough for creating my dream dress. I could not recommend D’Italia enough 🤍🤍 Debra Fitzpatrick2025-03-20Trustindex verifies that the original source of the review is Google. I cannot speak highly enough about Pala & the team at d’Italia for their outstanding customer service & genuine care. From the very first consult Pala was amazing. She listened, (& I was heard), was so patient & sketched my dream mother of the groom outfit. Her talent & eye for detail is incredible. As well, she & her team tried a myriad of fabrics to get the perfect colour & fabric to suit me & the outfit. Pala followed up the entire process to completion to ensure I was happy with the dressmaker & was getting what I wanted. Pala was a dream to deal with! The dressmaker was also amazing, a master craftswoman who listened, cared & as well a dream to deal with. I absolutely love my outfit, the pure quality of the fabrics & dressmaking is superb. The exceptional customer service & care from start to finish made it all such an exciting & enjoyable experience. I received many compliments on the day & felt so special, I have not felt like that in a long time. Thank you Pala & the d’Italia team, what you did for me is priceless! I highly recommend your services for that special outfit or dress. Tarleya McCalman2025-03-03Trustindex verifies that the original source of the review is Google. Where do I even start? d'Italia is such a beautiful company and the ladies that work there are extremely welcoming, supportive and helpful. I couldn't have asked for a better experience for choosing my wedding gown & am forever grateful for the beautiful service I received throughout my entire journey. I knew what I wanted when I walked through the doors and they were beyond helpful to help bring my vision to life. I had a few queries and additional appointments along the way, to which Shuchi was forever accommodating my needs and was always beyond lovely to deal with. Nothing was ever too much, which makes you feel so supported, as choosing a wedding dress and spending all that money can be quite daunting, so I always felt calm and at ease when dealing with Shuchi. d’Italia are a very high quality business and my experience with them really brings this to life. I will forever recommend d’Italia! Thank-you so so much lovelies xx elizabeth allen2025-02-22Trustindex verifies that the original source of the review is Google. For anyone thinking of a custom dress, absolutely do it! I loved my experience from start to finish with D’italia and wish I could relive it over and over. In the early days of planning my wedding and finding my dress, I thought I knew what I wanted, but after trying that vision on shortly after having my beautiful baby, I knew that wasn’t the one for me! The beautiful ladies at D’italia helped me pull parts from the many gowns I had tried on and created something magical for me! Shuchi and Pala were phenomenal, during the entire process explaining everything I needed to know, the materials I was wanting and sketched a beautiful design out for me of what my dress was going to look like. They made it stress free, making sure everything was perfect before matching me with Mary, an experienced couturier who was the perfect fit to make my dream dress! Mary was absolutely amazing, from the first visit to the very last she made every appointment feel comfortable, relaxed and made the process of making my beautiful dress an absolute dream. Mary offered super helpful advice during these appointments, always made sure everything was perfectly pinned and placed so that coming into those last appointments where the vision we made all those months ago came to life was absolutely perfect. Together with both D’italia designing my dream dress and Mary turning that into the dress I would get married in, I felt so confident and beautiful that day and I am so thankful I stumbled across D’italia when I did❤️ Overall, my experience was magical! Looking back on these photos I felt so beautiful wearing my stunning dress! Thank you D’italia❤️
FAQs
d’Italia’s stock ranges from classy casual to very formal wear, including bridal gowns, bridesmaids, mothers of the bride gowns, ball gowns, formal gowns, evening wear, cocktail gowns, professional/office wear, smart casual wear, everyday wear and even resort/holiday wear.
Whatever the occasion, d’Italia is here to create magic.
d’Italia’s agents travel to Italy, France and other fashion capitals every 6 to 8 weeks to source the fabrics for the upcoming seasons. Our stock is constantly changing to keep up with the ever-evolving trends in fashion and season.
Yes- we offer small strips of fabric complimentary. However, many of our customers prefer to purchase 10cm strips as they provide a more true representation where a proper colour match or pattern is essential.
This service is extended to interstate telephone/mail enquiries; however, please note that we are unable to guarantee the availability of fabric in the short-term future as our stock moves rapidly.
Not at all – our experienced dressmakers’ are an excellent source of direction and advice.
You can come to d’Italia with just a vision or idea and work with your dressmaker to come up with the finer details. If you’re unsure, your consultant will guide you through various images to help you decide on the perfect option. It is usual for dressmakers to work off design sketches from d’Italia, and then in the process of fittings, the design is fine-tuned on the body. The dressmakers make their own patterns, regardless of whether they are making something from a sketch, from a photo or copying an existing garment – so it is completely unnecessary to bring your own patterns.
Couture gowns are developed based on your unique body. In this way, our designers create pieces that are completely unique to you. Your dressmaker will work with you throughout the process to make changes or tweaks wherever necessary.
Unlike other fabric shops, d’Italia only includes current season stock. We do not hold old, past-season or outdated fabrics. Our fabric stock is produced in Europe, and other textile hotspots, in small quantities that will never be reproduced.
Appointments are encouraged for those who would like to be served with minimal interruptions. It is essential, especially for brides and bridal groups, to book appointments, as it is more practical to have one of d’Italia’s bridal experts allocated to help you personally.
We recommend booking your seamstress in advance to avoid disappointment. Each bride and each dress is unique, and thus, timelines are unique. We’ll plan a fitting appointment schedule with you well in advance of your big day to ensure your dress is ready on time. d’Italia’s seamstresses are regularly booked up to 12-18 months in advance of the event.
The average cost of d’Italia custom-made garments – including couture and fabric – ranges from:
Mother of the bride garment/dress: $2000+
Cocktail/formal/evening dresses: $2,000+
Women’s suits: $2,000+
Bridal gowns without French lace, beading or embellishments: 2,500 – 3,000+
Bridal gowns with French lace, beading and/or embellishments: 3,500+
(varies according to the specialist fabrics chosen)