Where fairytales come to life

Custom + Designer Wedding Dresses Melbourne

 

Imagined by You, Crafted by Us.

We bring together the tradition of bridal couture with contemporary fashion to create wedding gowns as unique as you.

We craft the dress of your dreams and bring your vision to life through bespoke design and attention to detail. Designing your own wedding dress allows you full control over the style and fit of your gown. The perfect dress for the perfect day

d’Italia’s exclusive collections of wedding gowns are passionately designed and created with the finest fabrics. Our collections push the bounds of design, bringing together timeless beauty with modern elegance.


As the mother of the bride, you deserve to feel elegant and confident in your dress. Our experienced designers and dressmakers work with you to create a unique gown that reflects your personal style and is made for you.

Wedding Dresses Melbourne

The d’Italia Way.

Our bridal designers  and dressmakers are committed to perfection in craftsmanship and creative innovation. We create more than custom dresses, we create art.

● Highest-quality fabrics and lace
● Commitment to couture craftsmanship
● Bespoke designs imagined by you, created by us.
● Classic to modern designs
● Size-inclusive 

Our Ready to Wear collection of bridal gowns features an array of styles, from elegant and classic to modern and edgy.

thomas-william
beatriz-perez-moya

As Seen In

d'Italia Brides

Aimee

Alexis

Katherine

Brianna

Bonnie

Sophie

Tahlia

Sarah

Samantha

Julia

Amber

How d'Italia Designs Your Dream Dress

While our extensive collection provides an exquisite range of ready to wear dresses, we also offer an entirely custom made couture option for your special day. Even if you don’t have a clear picture of the dress in mind or they like different elements of different dresses that you might have seen elsewhere, we can guide you. We have a genuine passion for creating a one-of-a-kind dress for your wedding day. Our designers will incorporate your unique style and personality into the design of your bridal gown. You will have control throughout the entire process, from the first sketch to the final fitting.
designs your dream dress

Book An Appointment To Design Your Custom Wedding Dress

Start with a private appointment with our bridal designers and consultants. We’ll discuss your wedding vision, preferred fabric styles and gown silhouettes. We’ll also take your measurements and go over a few initial sketches, fabrics and laces to give you a clear idea of the overall look and feel of your wedding dress. Once we’ve finalised the fabrics and design elements of your bridal gown, our dressmakers will start working on your dress.
Beau + Colby

The Design Process

Sometimes, off-the-rack isn’t enough. Our custom-made wedding gowns allow you to create your dream dress (without the $$$ price tag). As a premier Melbourne bridal shop, we have decades of experience in creating the dress of your dreams. Let us show you how it works…

Book Your Appointment

Sit down with your personal bridal dress team in our Melbourne bridal store to unveil the possibilities of your perfect dress. We’ll chat through your vision, budget, fabric preferences and design silhouettes. At the end of your appointment, our creative team will have a full understanding of what your dream dress is.

Designers, Make It Work

Once we have locked in your style we will take your measurements and go over a few initial sketches, fabrics and laces. Once we’ve finalised the fabrics and design elements of your bridal gown, our dressmakers will start working on the dress.

Where the Magic Happens

Our dressmakers will create a fitting planner based on your work schedules and location. We offer unlimited fittings to ensure a perfect fit.Our seamstresses are located in several locations around Melbourne, ensuring your seamstress is conveniently located for you. 

Loved and Highly Rated by Brides All Over Melbourne

Final Fittings Before Your Big Day

Most brides prefer to come in for a final fitting 1-2 weeks before their wedding day. This way they’ll have ample time to make sure they are confident of their finished gown, from the fit to the finish. We want you to feel beautiful as you walk down the aisle on your special day.
Tarleya McCalman
Tarleya McCalman
2025-03-03
Where do I even start? d'Italia is such a beautiful company and the ladies that work there are extremely welcoming, supportive and helpful. I couldn't have asked for a better experience for choosing my wedding gown & am forever grateful for the beautiful service I received throughout my entire journey. I knew what I wanted when I walked through the doors and they were beyond helpful to help bring my vision to life. I had a few queries and additional appointments along the way, to which Shuchi was forever accommodating my needs and was always beyond lovely to deal with. Nothing was ever too much, which makes you feel so supported, as choosing a wedding dress and spending all that money can be quite daunting, so I always felt calm and at ease when dealing with Shuchi. d’Italia are a very high quality business and my experience with them really brings this to life. I will forever recommend d’Italia! Thank-you so so much lovelies xx
elizabeth allen
elizabeth allen
2025-02-22
For anyone thinking of a custom dress, absolutely do it! I loved my experience from start to finish with D’italia and wish I could relive it over and over. In the early days of planning my wedding and finding my dress, I thought I knew what I wanted, but after trying that vision on shortly after having my beautiful baby, I knew that wasn’t the one for me! The beautiful ladies at D’italia helped me pull parts from the many gowns I had tried on and created something magical for me! Shuchi and Pala were phenomenal, during the entire process explaining everything I needed to know, the materials I was wanting and sketched a beautiful design out for me of what my dress was going to look like. They made it stress free, making sure everything was perfect before matching me with Mary, an experienced couturier who was the perfect fit to make my dream dress! Mary was absolutely amazing, from the first visit to the very last she made every appointment feel comfortable, relaxed and made the process of making my beautiful dress an absolute dream. Mary offered super helpful advice during these appointments, always made sure everything was perfectly pinned and placed so that coming into those last appointments where the vision we made all those months ago came to life was absolutely perfect. Together with both D’italia designing my dream dress and Mary turning that into the dress I would get married in, I felt so confident and beautiful that day and I am so thankful I stumbled across D’italia when I did❤️ Overall, my experience was magical! Looking back on these photos I felt so beautiful wearing my stunning dress! Thank you D’italia❤️
Sandra Bestawros
Sandra Bestawros
2025-02-21
After a very traumatic/horrific experience I had with my wedding dress that I purchased from a different company, I came into D’italia almost 2-3 weeks before my wedding with no dress, searching for hope! Luckily I met Pala who saved my entire wedding! She comforted me tremendously and let me rest aside knowing that a brand new dress will be made for me before my wedding. She helped me pick fabrics and what I wanted was a little far fetched considering the specific fabric I wanted (the 3D florals) hadn’t even been sold within Australia yet! However, Pala was quick to help me design my dream dress and order the fabrics in immediately and she also brought my vision to life. Then she hooked me up with a trusted designer. This designer had less than 2 weeks to make my dress and oh my goodness- she went above and beyond!!! My dress was x10 better than I ever imagined. I honestly felt like the most beautiful bride and it was so much more special wearing a beautiful unique custom made dress that was made with material that had never been used before! I received sooo many compliments and my guests were as obsessed with my dress as I was. I really cannot express how happy I am and forever grateful I am for Pala, Dragana and the team at D’italia. They really did heal me from the traumatic experience I had elsewhere and the dress they created for me was sooo much better. Thanks again ladies. I will be recommending you to absolutely every bride. So much love ❤️
Sophie E
Sophie E
2025-02-14
The D'Italia team is amazing and they make the process very easy to find your dream dress. I absolutely had to have custom-made, and D'Italia was the first option to come up upon Googling. I had a great first meeting with Jenna choosing the design and fabric, and then I was set up with Judith Penak for fittings. The price was very reasonable too! Couldn't have been happier with my dress and the service I had while preparing for, and after, my wedding. 🖤
Natasha Maruszewski
Natasha Maruszewski
2024-12-23
I’m so incredibly grateful that I found d’Italia. It was an experience I had been nervous about for so long that I kept putting it off, but it turned out to be nothing short of amazing—far more beautiful and meaningful than I ever imagined. From the moment I walked in, I felt at ease, knowing I had found the right place. Shuchi was so calming and kind, guiding me through every step with such care. The process was seamless, the selection of materials was endless, and the advice I received was invaluable. When it came to bringing my vision to life, Shuchi introduced me to Vicky, who was a dream to work with. She truly listened to my ideas and tailored everything to my body and style, making the entire journey so much fun. As a nervous bride, I never expected to feel so supported and understood. These incredible women took away all my worries and stress, leaving me to simply enjoy the experience. The dress is beyond perfect—it fits like a dream, feels so comfortable, and the fabric and lace are simply exquisite. It’s everything I hoped for and more. To any future brides looking to create something truly special from scratch, I can’t recommend d’Italia enough. Thank you from the bottom of my heart for making me feel beautiful. You all are truly amazing.
Nicole Adam
Nicole Adam
2024-12-12
If you are a bride looking to bring your dream wedding dress to life, look no further than d'Italia Couture! I love every minute of my dress making journey with d'Italia. I had previously visited around 12 different bridal stores and each time I tried on a dress, there were elements I didn't like and I never got that feeling that I had found the one. With a clear vision of the type of dress I wanted in mind I visited d'Italia and met with Shuchi and Pala. Both ladies were super friendly, genuine and warm and I felt at ease straight away. Explaining my vision, they sketched out my dress design and we decided on the mikado silk fabric. They then promptly reached out to my beautiful dress maker Mary, and from here my journey began. Working with Mary was an absolute dream. From our first initial consultation where we went over my design brief, I had so much trust and faith in her experience and I knew she would deliver the dress of my dreams. I had about 8 appointments in total, where we firmed up my dress design and even before critical elements were sewn on, Mary confirmed I was happy with the design. She made the whole process so much fun and I have the fondest memories with her. We even realised throughout the process that the stiff netting I had originally purchased from d'Italia was not required for my design, and they were able to promptly provide a refund which was amazing! I felt like a real life princess on my wedding day and it was thanks to the team at d'Italia and my wonderful dress maker Mary. I walked down and married the man of my dreams in the most perfect dress and it was at such a reasonable price! Compared to a lot of the dresses I tried on plus there was always an added alterations fee from dresses off the rack. Going the custom wedding dress route was the best decision I made, and I could not be happier! Thank you d'Italia and Mary xx
Monica Ghattas
Monica Ghattas
2024-11-28
I cannot recommend d’Italia Couture highly enough! From the moment I stepped into their studio, I knew I was in the right place. Shuchi made me feel like my vision truly mattered, and they turned my dream wedding dress into a reality. Selecting the most luxurious fabrics that perfectly matched my style. Their expert craftsmanship is unparalleled; every stitch, every embellishment, and every detail was flawless. I felt so special wearing my custom dress, and the compliments were endless. It was unique, timeless, and completely me. The care, passion, and professionalism of the d’Italia team made the entire experience worth it. Also my dressmaker, Vicky, was so helpful and amazing! She even came to my house the morning of the wedding and dressed me. Not only this but then came to church for the ceremony, so she can get me out of the car and fluff out my dress before I walked down the aisle! If you’re a bride-to-be looking for a personalised and luxurious couture experience, look no further than d’Italia. They turned my dream into a masterpiece! Thank you, d’Italia, for making me feel like a queen on my wedding day!
Ritu Sharma
Ritu Sharma
2024-10-23
I am absolutely over the moon with my experience at d’Italia Bridal! From the very first consultation to the final fitting, every step of the process was handled with the utmost care and professionalism. Shuchi made me feel so special and really took the time to understand exactly what I wanted in my dream wedding dress. The custom design she created for me was nothing short of breathtaking. The attention to detail, the quality of the fabrics, and the impeccable fit were everything I had hoped for and more. I felt so beautiful and confident on my wedding day, and it was all thanks to d’Italia. Their customer service is outstanding—every question I had was answered promptly, and they were always there to reassure me throughout the process. If you’re looking for a unique, high-quality gown and a team that truly cares about making your vision come to life, look no further. I couldn’t be happier with my gown and the entire experience! ⭐⭐⭐⭐⭐
T Singh
T Singh
2024-10-08
Choosing d’Italia for my wedding dress was the best decision I could have made! The entire process was seamless from the moment I stepped into the showroom. Jenna listened carefully to my ideas and guided me through every step of the custom design process. She made me feel so special and ensured that every detail was tailored to my vision. The quality of the fabrics and craftsmanship is simply outstanding. My dress was everything I dreamed of and more—elegant, timeless, and made to fit me perfectly. The team’s expertise and passion for bridal fashion truly shine through in every stitch. I felt like a bride straight out of a fairytale! Everyone commented how beautiful my dress looked. If you want a breathtaking, custom-made gown and a team that genuinely cares about making your dream come true, d’Italia is the place to go. I couldn’t be happier with my dress and the entire experience! A very happy bride. Tanya 💗

FAQs

d’Italia’s stock ranges from classy casual to very formal wear, including bridal gowns, bridesmaids, mothers of the bride gowns, ball gowns, formal gowns, evening wear, cocktail gowns, professional/office wear, smart casual wear, everyday wear and even resort/holiday wear.

Whatever the occasion, d’Italia is here to create magic.

d’Italia’s agents travel to Italy, France and other fashion capitals every 6 to 8 weeks to source the fabrics for the upcoming seasons. Our stock is constantly changing to keep up with the ever-evolving trends in fashion and season.

 

Yes- we offer small strips of fabric complimentary. However, many of our customers prefer to purchase 10cm strips as they provide a more true representation where a proper colour match or pattern is essential.

This service is extended to interstate telephone/mail enquiries; however, please note that we are unable to guarantee the availability of fabric in the short-term future as our stock moves rapidly.

Not at all – our experienced dressmakers’ are an excellent source of direction and advice.

You can come to d’Italia with just a vision or idea and work with your dressmaker to come up with the finer details. If you’re unsure, your consultant will guide you through various images to help you decide on the perfect option. It is usual for dressmakers to work off design sketches from d’Italia, and then in the process of fittings, the design is fine-tuned on the body. The dressmakers make their own patterns, regardless of whether they are making something from a sketch, from a photo or copying an existing garment – so it is completely unnecessary to bring your own patterns.

Couture gowns are developed based on your unique body. In this way, our designers create pieces that are completely unique to you. Your dressmaker will work with you throughout the process to make changes or tweaks wherever necessary.

Unlike other fabric shops, d’Italia only includes current season stock. We do not hold old, past-season or outdated fabrics. Our fabric stock is produced in Europe, and other textile hotspots, in small quantities that will never be reproduced.

Appointments are encouraged for those who would like to be served with minimal interruptions. It is essential, especially for brides and bridal groups, to book appointments, as it is more practical to have one of d’Italia’s bridal experts allocated to help you personally.


We recommend booking your seamstress in advance to avoid disappointment. Each bride and each dress is unique, and thus, timelines are unique. We’ll plan a fitting appointment schedule with you well in advance of your big day to ensure your dress is ready on time. d’Italia’s seamstresses are regularly booked up to 12-18 months in advance of the event.

The average cost of d’Italia custom-made garments – including couture and fabric – ranges from:

Mother of the bride garment/dress: $2000+
Cocktail/formal/evening dresses: $2,000+
Women’s suits: $2,000+

Bridal gowns without French lace, beading or embellishments: 2,500 – 3,000+
Bridal gowns with French lace, beading and/or embellishments: 3,500+

(varies according to the specialist fabrics chosen)