View the 2024 Collection

Racewear Fashion

Look divine & stand out with a custom dress for a special race day event

Discerning racegoers routinely make a bee-line for d’Italia when searching for “that” unique piece which could land them a place in the Fashions on the Field stakes.

At the Melbourne Cup, everyone searches for their own unique style of fashion. Whether you are looking to dress in your favourite high-fashion designer’s outfit or trying something new by creating a costume yourself with accessories from different stores – it doesn’t matter! Everyone is excited about being able to express themselves through what they wear and show off at this fun event. We all have a unique personality and so does our style. All the various aspects of clothing we wear individually and collectively have an interesting history. Without a doubt their evolving style reflects our personalities, social growth, and cultural development. From fascinators to floral fantasies whether black & white or in bright colours – the choice in both size & style is completely amazing! Everyone who dresses up to go to the Cup imagines themselves as spectacular. Whether they look it is irrelevant—in their minds, they are magnificent.

It is not uncommon for our racing customers to be featured in magazine and newspaper articles, proudly showing off their exclusive creations made from our eye-catching fabric. At d’Italia we relish assisting racegoers put together their ensembles, as it is always sure to be a clever, feminine, “look at me” endeavour – where the style, colour and fabric combinations are often quirky or unusual, or just plain beautiful – and the fundamental criteria is to be noticed!

Our seamstresses are capable of creating virtually any style from an image or even just a rough sketch, and enjoy working with our somewhat more adventurous racegoers to come up with outfits which are not only unique and individual, but beautifully tailored and fitted. With our amazing prints and patterns, and top quality exquisite textures and styles, the perfect combination is here for the taking – for you to stand out from the crowd…!

Look great in high fashion this Melbourne Spring Racing Season!



d’Italia does not charge for design or for the “label”—this is where you save hundreds or thousands of dollars.

The average cost for Dresses and Garments – including couture and fabric – varies according to what style and fabric you choose to use:

Cocktail/formal/evening dresses


Women’s Suits


The average cost of custom-made wedding dresses – including couture and fabric – varies according to what style and fabric you choose to use:

  • Without ace, beading or embellishments $2,500 – $3,000
  • With lace, beading and/or embellishments $3,500 (average)


How does it Work

There are no designer fees with d’Italia. Meet with a designer to sketch out your dream gown and select your very own luxurious fabrics to bring your ideas to life. You’ll get a genuine custom couture dress, made from scratch, to fit your perfectly- for a fraction of the costs.
Want to try on your dream gown in store? d’Italia Collective offers a beautiful range of pre-made bridal gowns made from some of the Worlds’ finest fabrics and laces and designed right here in Melbourne. Click to discover our latest in-store collection.


Obligation free consultation with our expert designers to help design your perfect dress


We work with your budget to select the perfect fabrics and laces for your dream dress


Our dedicated seamstresses will complete the design, delivering you a unique custom-made dress